In 2007, the visual identity created for Celgene Boudry was inspired by the company's original logo, which we duplicated and combined to form an abstract molecule, representative of Celgene's activities and goals. This imagery was ultimately chosen to become a strong component of the new Celgene Europe corporate identity. From then on, this molecule can be found on all the stationery, as a mural (transparency-brightness) in the cafeteria, on the reception desk, at the entrance of the parking lot, as well as on the flag in the central hall, ...
Year
2012
Developed by
CCHE Lausanne SA
Client
Celgene International Sàrl
Program
Interior fittings (press room, conference room, restaurant with production kitchen, closed offices, open space offices, fitting out of the production building VIP room, fitness) and signage
Materials
Acrylic glass, steel cables
Realization
Sinequanon, Boudry
Jauslin Plexaycryl SA, Romanel and Subtill, Lausanne
Entreprise Générale Bernasconi SA
Lezzi Plafont Concept SA, Chavannes-près-Renens
In parallel to the development and application of the branding and corporate identity, we also designed a series of pictograms with a "living" attitude, indicating the function of certain rooms or spaces, as well as various privatizing and decorative interventions ("DNA" motif, thematic motifs) that enliven the more functional signage interventions of the entire site.
