The Migros Geneva cooperative entrusted us with the redefinition of the identity of 4 centers as well as their signage resolution.
For the signatures of these centers, we determined a graphic system that takes the architectural specificities of each center. The resulting graphic sign is associated with a typography identical to all the centers. The result is a signature specific to each center. Once grouped together, the signatures of the centers are readable as being part of the same family.
Regarding signage, in addition to the resolution of the materiality and positioning of totems, exterior and interior signs, we have also developed a range of pictograms that inform the visitor in a friendly and playful way, while remaining clear and elegant.