A walk in the heart of nature
For the transformation of Purina Petcare's administrative offices, we were inspired by their activities dedicated to pets, especially dogs and cats. It seemed obvious to us to design the facilities in such a way as to recreate a walk in nature.
To do so, we favored the use of natural materials, particularly wood. Painted, it makes up the entire south wall, via a juxtaposition of solid or perforated squares, visually blocking the face of the adjacent buildings, while creating modular closed spaces, such as offices or small meeting rooms.
The walk in the forest is also taken up by the central wooden core developing at every floor like a tree. Its trunk then groups together the large meeting rooms and unfolds to become the reception area at its top. The rest of the spaces take place in open spaces around this core.
The false acoustic ceilings give rise to a graphic game oscillating between unification and rupture of space, thanks to the randomly recessed rectangular luminaire.
Year
2010
Mention
Signage: 1st price
Developed by
CCHE Lausanne SA
Client
Nestlé Purina Petcare Europe
Typology
Transformation
Program
Closed and open space offices, conference rooms, restaurant, reception, service area, interior signage concept
Floor area (GFA)
3,200 m²
Volume (SIA)
9,000 m³
Realization
Signage : Graphico R. Margot SA, Pully
The signage of the Nestlé Purina company in Lausanne has been developed around two axes: expressing the relationship between the animal and its owner and carrying out a minimal and refined intervention in accordance with the work of interior designers.
Sprinkled with a touch of humor, the pictograms developed for this client reveal the intimate relationship that the master has with his animal and function as surprises to the user in intimate spaces (toilets, technical rooms, showers, etc. ...). Branding as well as more functional interventions such as floor numbers, signs of restrictions and security, information and visual animation, use this same refined language and dress the floors without ever cluttering them.
